The case

Kurts is a spin-off of a German family business, Kurt Köning, with more then 500 employees, operating in the construction industry since 1932. Kurt Köning approached us with an idea to expand their business with an entirely new business model: 365, 24/7 access to DYI construction tools and equipment, powered by a Mobile App.

Together with Kurt Köning we created the first tool sharing service worldwide, operated fully by a Mobile App, with very simple and easy processes, already functioning throughout Europe.

Scope: UI & UX Design

Workshops and brainstorming
sessions

User flows

Wireframes

High-fidelity prototypes

Usability testing

UI design

The challenge

The biggest challenge from the App side was to make digital Kurts product to work smoothly together with physical Kurts boxes, so users would feel they are using the same interactive system and easily access tools for rent. While creating the app we focused a lot on easy tool’s pick up and return processes as it was the part where user can feel more vulnerable: being in unusual environment, stressed by rushing, unsure with using the new to him physical machine (Kurts box).


© 2020 Kurt König

App localization

The app is tailored to meet specific requirements in various geographic markets including supporting different currencies and rounding rules, market-specific payment providers, translations and other adaptation to legal regulations.

Innovative tariff system

Tariff system for short term leases applies the best rate depending on the time used. This way the customers only pay for what they actually use.

A third-party API integration

The app uses several third-party API’s (payment methods, ID verification) to ensure a seamless customer experience.

Phone frame

The outcome

The innovation was introduced to the public at the Mobile World Congress Expo in 2018. It received Germany’s Digital Champions Award’19 for the digitization of the regional economy.

The product is already launched in Germany,  Lithuania, and Switzerland, planning further expansion all across Europe. Franchising allows an efficient Kurt’s tool-renting service adoption throughout many locations.

Digital Champions Award. Photo © 2020 Kurt König.

”We are extremely satisfied with TeleSoftas performance and very happy about the result. TeleSoftas has been an essential part of creating an outstanding start for the kurts© product.”

Fabian Schuster
Head of Corporate Development, Kurt König

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