The case

Kurts is a spin-off of a German family business, Kurt Köning, with more then 500 employees, operating in the construction industry since 1932. Kurt Köning approached us with an idea to expand their business with an entirely new business model: 365, 24/7 access to DYI construction tools and equipment, powered by a Mobile App.

Together with Kurt Köning we created the first tool sharing service worldwide, operated fully by a Mobile App, with very simple and easy processes, already functioning throughout Europe.

Scope: UI & UX Design

User flows

Wireframes

Usability testing

UI design

UX audit

Design system

High-fidelity prototypes

Workshops and brainstorming
sessions

Kurts TeleSoftas Design

The challenge

The biggest challenge was figuring out how to seamlessly connect the digital kurts product and physical kurts toolboxes to give customers a remarkable omnichannel experience. While creating the app, we focused on easy tool pickup and return processes. By simplifying this part of the flow, we ensured that users could feel confident about the next steps and be delighted with how easy it is to pick up their necessary tools.


© 2020 Kurt König

App localization

The app is tailored to meet specific requirements in various geographic markets including supporting different currencies and rounding rules, market-specific payment providers, translations and other adaptation to legal regulations.

Innovative tariff system

Tariff system for short term leases applies the best rate depending on the time used. This way the customers only pay for what they actually use.

A third-party API integration

The app uses several third-party API’s (payment methods, ID verification) to ensure a seamless customer experience.

Phone frame

The outcome

The innovation was introduced to the public at the Mobile World Congress Expo in 2018. It received Germany’s Digital Champions Award’19 for digitising the regional economy.

The product is fully operating in Germany, and further expansion is planned across Europe.

Franchising allows an efficient Kurt’s tool-renting service adoption throughout many locations

Digital Champions Award. Photo © 2020 Kurt König.

”We are extremely satisfied with TeleSoftas performance and very happy about the result. TeleSoftas has been an essential part of creating an outstanding start for the kurts© product.”

Fabian Schuster
Head of Corporate Development, Kurt König

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